Focused analysis- camera angles and editing

Pixie Lott - Boys and Girls (Official Music Video) HQ
by Videozz

I decided to look at Pixie Lotts- boys and girls music video to focus my analysis on camera angles and editing. Her video hasn't really got a story line and the narrative is quite basic. The camera angles and editing therefore need to entice the viewer and make the video interesting to watch. The video is made up of a variety of shots, establishing shots at the beginning to set the scene, long distance shots so the viewer can see her dancing, panning shots to follow her actions, close ups, medium close ups and extreme close ups to focus and emphasis certain expressions, objects and costumes. There are quite a few long shots shown throughout the video, each one pausing for longer than usual to show the viewer the artist dancing. The video follows a pattern and for the majority of the video, once a long shot has been used, a close up will follow of the artist to emphasis this is her music video. The extreme close ups and close ups are used to show her singing the song, again this reinforces the artist so it is clear to the viewer who the artist is. Around 0.32 seconds, the director uses a cut away shot to the beat of the music; another way to make the video more interesting. Just before and during the chorus the tempo of the music speeds up and this is matched by the editing; for example 2.05 and 2.28 of the video. The editing is smooth throughout the video and although it pauses for the long shots, the rest of the editing is relatively fast to make the video more interesting and exciting to watch.