How the audience reacts to a media text is audience engagement. We need to take into consideration that different people will react in different ways to the same text which is why we have decided to have a preview screening of our music video with a focus group.
From this screening we have found out that......
We will therefore change our video accordingly focusing on....
Questions on blog and explanation on how you changed anything due to feedback.
Qualitative data- more personal and time consuming. The answers are more vague but detailed.
Quantative data- Quick and easy, answers are more precise, either a yes or no.
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